Nobody Cares About Their Personal Data.

Where is yours?

What does it look like?

What story does it tell?

Cambrian Analytica

Cambrian Analytica is a speculative design project that aims to answer the question:

“what would it take for people to care about their personal data?”

By using real personal data to generate zoomorphic incarnations of daily behavior, the project seeks to bring attention to the opportunities for self-reflection in a digital age. As our reliance on technology grows and decisions are increasingly automated we must begin to build feedback loops in pursuit of both understanding ourselves and how machines perceive us.

Cambrian Analytica

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